Messina Hof Winery Unveils Packaging Upgrades

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Romantic Elements Remain Focus; High Quality and Environmentally Friendly Modernizations

BRYAN, TEXAS –February 2016 – Messina Hof Winery, one of the oldest Texas wineries, is launching a new look. Set to hit the shelves this spring, the transition is aimed to create a better customer experience with a focus on increased overall quality.

“Through detailed research and development, we were able to create an elegant label that reflects the core values of Messina Hof and the high quality wines we produce,” said Messina Hof Chief Executive Officer Paul Bonarrigo.

Among the changes are more elegant label paper, enhanced colors and additional visual features highlighting Messina Hof’s classic element of artwork. Other noteworthy modifications include:

  • Innovative packaging upgrades to the Private Reserve Series enhancing its premium detailing. Additions like embossing and spot gloss bring to life the featured label painting, while a transition towards an environmentally friendly, no foil bottle top displays the Messina Hof crest on a fresh cork design.
  • New, original artwork showcasing the Messina Hof Estates on the Barrel Cuvée and brand new Dry Cuvée series.
  • A complete redesign of the Tribute Series including a romantic frame and a clean, textured background.

To download an infographic of Messina Hof’s packaging changes click here.

New label

ABOUT MESSINA HOF
Messina Hof is a leader in the establishment of the Texas wine industry and one the fastest-growing and most award-winning wineries in the state. Established in Texas in 1977, the rich winemaking heritage of the Bonarrigo family dates back six generations to Messina, Sicily. The Messina Hof Winery & Resort® in Bryan, the Messina Hof Hill Country Winery and Manor Haus in Fredericksburg and the Messina Hof Grapevine Winery are dedicated to producing premier, award-winning wines and offering tourism destinations based on tradition, romance and family. Visit Messina Hof at www.messinahof.com and follow at @Messina_Hof.

MEDIA INQUIRIES, INTERVIEWS, PHOTOGRAPHY AND SITE VISITS

Savannah Gaines
Public Relations Coordinator
4545 Old Reliance Road, Bryan, TX 77808
1.800.736.WINE ext 274
savannah.gaines@messinahof.com

PHOTOS AND LOGOS
http://bit.ly/MHUpgrades

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